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Our Domestic Electrical Appliances in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (1998-2003), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2008 illustrate how the market is set to change.

Product coverage: large kitchen appliances (dishwashers, refrigerators, home laundry appliances, cooking appliances, microwaves) and small electrical appliances (microwaves, food preparation appliances, small cooking appliances, vacuum cleaners, irons, hair care appliances, shavers, oral hygiene appliances, heating and cooling appliances)

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data

Why buy this report?
- Get a detailed picture of the domestic electrical appliances industry
- Pinpoint growth sectors and trends and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop

With a network of over 600 analysts worldwide, we have a unique capability to develop reliable information resources to help drive informed strategic planning.

Our Domestic Electrical Appliances in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (1998-2003), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2008 illustrate how the market is set to change.

Product coverage: large kitchen appliances (dishwashers, refrigerators, home laundry appliances, cooking appliances, microwaves) and small electrical appliances (microwaves, food preparation appliances, small cooking appliances, vacuum cleaners, irons, hair care appliances, shavers, oral hygiene appliances, heating and cooling appliances)

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data

Why buy this report?
- Get a detailed picture of the domestic electrical appliances industry
- Pinpoint growth sectors and trends and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop

With a network of over 600 analysts worldwide, we have a unique capability to develop reliable information resources to help drive informed strategic planning.

Our Domestic Electrical Appliances in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (1998-2003), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2008 illustrate how the market is set to change.

Product coverage: large kitchen appliances (dishwashers, refrigerators, home laundry appliances, cooking appliances, microwaves) and small electrical appliances (microwaves, food preparation appliances, small cooking appliances, vacuum cleaners, irons, hair care appliances, shavers, oral hygiene appliances, heating and cooling appliances)

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data

Why buy this report?
- Get a detailed picture of the domestic electrical appliances industry
- Pinpoint growth sectors and trends and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop

With a network of over 600 analysts worldwide, we have a unique capability to develop reliable information resources to help drive informed strategic planning.

This report covers the $20.9 billion retail market for household appliances, including ranges, refrigerators and freezers, washing machines, clothes dryers, air conditioners, microwaves and dishwashers. The period covered is from 1999 to May 2005.

During this period, the market share of various retailers/retailer types has remained relatively stable, with Sears dominating. However, home improvement stores have begun to challenge that dominance and are steadily gaining share. Appliance specialists, though individually small, make up 27% of the household appliance market and are particularly popular with higher-income consumers.

Sales at current 2004 prices grew by $3.8 billion (22%) since 1999, primarily as a result of an increased number of households and increased activity in the housing market in general. If higher levels of growth are to be achieved, more current owners must be convinced to upgrade from a working appliance. Research for this report suggests that those most likely to upgrade are households with children, married couples and consumers with income over $50,000. This report examines the hypothesis that changes to current marketing campaigns and merchandising strategy could contribute to increased upgrades from functioning machines and higher spend on replacement purchases.

More specifically, this report covers four categories of appliance retail sales:

gas ranges, electric ranges, convection ovens and microwaves. Gas ranges and electric ranges include freestanding, built-in, and surface cooking units. Microwaves include both countertop and over-the-range models.
automatic washing machines and dryers, both gas and electric, including side-by-side or stackable (dryer placed above washer) units. Both front load and top load automatic washers and dryers are included.
refrigerators, freezers, dishwashers and garbage disposers. Refrigerators include modular refrigerators, and compact and standard sizes. Top freezer, side-by-side, and bottom freeze

The $1.4 billion air treatment appliance market includes room air conditioners, portable heaters, air cleaners, humidifiers, and dehumidifiers. This report covers the period from 1999 through February 2005. While the market fluctuates significantly due to weather conditions, overall sales have been decreasing since 1999, due in large part to the increased penetration of central air conditioning units, as room air conditioners account for 67% of the air treatment appliance market.

Air cleaners and dehumidifiers have been more successful than the overall market, having increased in sales since 1999, by 21% and 23% respectively. During this period, manufacturers have introduced a number of new products to address consumers’ increasing concerns about the effects of pollution, mold, and dust mites on their health, as well as the effects of extreme humidity conditions on the home and possessions.

As upgrade purchases are uncommon in the air treatment appliance market, first time purchases are key, accounting for 45% of air treatment appliance purchases made in the last two years, according to Mintel’s consumer survey. The majority of purchases of air cleaners, humidifiers, and dehumidifiers are prompted by health concerns, and for this reason allergy and asthma sufferers, as well as parents of young children, are essential to the market. This report examines the hypothesis that increased consumer awareness about the benefits of air treatment products should result in increased sales for all market segments with the exception of air conditioners.

This report focuses on single room air conditioner units, portable heaters, humidifiers, dehumidifiers, air cleaners and air purifiers. Household central air or central heating products are not included. Air freshening products such as plug-ins, scented oil warmers, and aerosol air fresheners are not included.

This report does not include a review of the retail environment. Instead, Mintel is devoting an entire report to t

The $5.6 billion cooking appliance market includes stoves and ranges (gas and electric), and microwave ovens. This report covers the period from 1999 through February 2005. During this period, numerous step-up features have gained popularity by consumers’ increasing interest in convenience, time efficiency, and style. Features that save consumer’s time include the easy cleaning allowed by smooth-top ovens and the faster baking offered by convection ovens and speed ovens. Other popular improvements include dual-fuel ranges, which offer gas cooktops with electric ovens, and separate cooktops in combination with wall ovens. Other consumer concerns driving sales are the desires for a more integrated and professional looking kitchen, and appliances that offer shorter cooking times and easier clean up.

While the majority of the market’s purchases are “distress” purchases, made when their old machine breaks, we find that 38% of buyers upgrade from a functioning machine. The majority of upgrades from a functioning machine are the result of either home moves or home remodeling. Moving homes is vital to the cooking appliance market. We find that 36% of people who moved to a new home in the last 12 months purchased a new microwave, 38% purchased a new electric stove or range, 17% purchased a new gas stove or range, and 9% purchased a new convection oven. The housing boom of 2002 through 2004 contributed greatly to the market.

As a result of the housing boom and new product offerings, the market grew 9% in constant prices. If higher levels of growth are to be achieved, more current owners must be convinced to upgrade from a working appliance, even if they are not moving homes. This report explores the hypothesis that with the decline in cooking by consumers corresponding with a heightened interest in the home, styling provides the potential for increased growth in the market.

This report focuses on the domestic U.S. market for gas ranges, electric ranges, convection ovens

The $8.7 billion food preservation and kitchen cleanup market includes refrigerators (standard and compact), dishwashers (portable and built-in), freezers, and garbage disposals. This report covers the period from 1999 through February 2005.

During this period, manufacturers have introduced a number of new products focused on convenience, efficiency, style and ergonomics. New features save consumers both time and money, allowing for extended food preservation, automated dishwashing without pre-rinsing, and increased energy efficiency.

New products help drive upgrade sales from functioning appliances. While the majority of the market’s purchases are “distress” purchases, made when their old machine breaks, we find that 42% of buyers upgrade from a functioning machine, mostly as a result of a move or remodeling. we find that 47% of people who moved to a new home in the last 12 months purchased a new refrigerator, 36% purchased a new dishwasher, and 24% purchased a new disposal. The housing boom of 2002 through 2004 contributed greatly to the market.

If higher levels of growth are to be achieved, more current owners must be convinced to upgrade from a working appliance, even if they are not moving. We believe that changes to current marketing and pricing would contribute to increased upgrades from functioning machines.

This report focuses on the domestic U.S. market for refrigerators, freezers, dishwashers and garbage disposals. Refrigerators include modular refrigerators, and compact and standard sizes. Top-freezer, side-by-side, and bottom-freezer refrigerators are included. Freezers include both upright and chest models. Dishwashers include portable and built-in models. Excluded from this report are contract sales, second-hand appliances, and rental appliances. Sales of wine and beer coolers are included but they are not the focus of discussion.

This report does not include a review of the retail environment. Instead, we are devoting an entire report to the

Traditionally, most buyers in the $4.9 billion washer and dryer market are functional buyers, purchasing new machines only when necessary to replace a broken appliance. New research, however, suggests that the market is shifting to a point where consumers will consider upgrading from a functioning appliance.

The market has seen an increasing trend towards features that add to convenience, efficiency, and style of washers and dryers. Desirable features include gentle washes that preserve clothes, and energy and water saving equipment that decreases utility costs. In addition, as laundry machines are kept closer to living quarters rather than in a garage or basement, the noise level of the machine and its appearance are expected to become more important to buyers. At the same time, new features or styling likely persuaded many of these buyers to spend more on their new appliance. Industry trades report growth in high-end appliances, likely as a result of this activity. Average price for both washers and dryers increased during the period covered by this report.

At this juncture, we find that 25% of buyers already upgrade from a functioning machine. A larger body of buyers may become interested in front-loading machines if prices fall on these high-end products, given rising energy costs throughout the U.S. Additionally, consumers aged 18 to 44 (among other groups) appear to be showing increased concern with the styling of appliances. If consumers can also be convinced that newer machines save wear and tear on clothes, save space, or limit trips to the dry cleaners, those who can afford to upgrade to a new, high-efficiency, design-led product will be inclined to do so.

This report focuses on the domestic U.S. market for automatic washing machines and dryers, both gas and electric, including side-by-side or stackable (dryer placed above washer) units. Both front load and top load automatic washers and dryers are included. Excluded from this report are contract sales